After changing the way it interests young people, the Army is on course to exceed its recruiting goals for another year in a row, said the force’s top recruiting officer. Advancing America’s Army with the World’s Greatest Soldiers! The Army Enterprise Marketing Office (AEMO) will transform all marketing communications, technologies, and operations, ensuring we attract the military and civilian talent needed to maintain the All-Volunteer Force (AVF). Chief, Army Enterprise Marketing US Army 2019 - Present 1 year. Supports LOE 1.a Market. Enterprise Army Brand Strategy Individual Benefits and Personal Transformation Puts “The Army”as an Institution, at the Forefront of all Communication to Significant change in Army’s approach to Marketing "The Army" is marketed as a vital American institution and team, that prospects Gen. Alex Fink, chief of Army Enterprise Marketing, the Army marketing team moved from its headquarters near the Pentagon to Chicago last … Army to exceed 2020 recruitment goals. Current Enterprise Army Rank/Grade*: U.S. Army Civilian Grade GS-5 GS-6 GS-7 GS-8 GS-9 GS-10 GS-11 GS-12 GS-13 GS-14 GS-15 SES U.S. Army Corps*: Administrative Combat Army Combat Support Combat Service Support Legal Law Enforcement Medical Chaplain Band Logistics Transportation Public Affairs Intelligence Other Please specify The Interactive Media Instruction (IMI) tool was recently sunset from the Army Enterprise Portal; however, the IMI training materials can now be found on ALMS (Army Learning Management System). Army Enterprise Marketing Office (AEMO) | 523 followers on LinkedIn. Available Army Enterprise Portal Tool Training. Helping the Army efficiently and effectively meet its accessions priorities. is an evolution of the Army's most recent marketing campaign, Warriors Wanted, and is designed to directly appeal to youth audiences by emphasizing the Army's vast array of talent requirements. Chicago, Illinois Account Director Bader Rutter 2018 - 2019 1 year. The U.S. Army Marketing and Engagement Brigade (USAMEB) supports Army marketing and accessions and competes and wins in competitions. DACOWITS December 2019 Quarterly Meeting. “The new Office of the Chief Army Enterprise Marketing will be located in Chicago to more closely align with the newly awarded advertising firm of DDB. Assistant Secretary of the Army (Manpower and Reserve Affairs) 5 DECEMBER 2019. ARLINGTON, VA. The window is now open to compete for one of the Army’s newest functional areas, FA58, the Enterprise Marketing and Behavioral Economics career field.The Army’s marketing is … Under Brig. Learn more about the brigade’s history by reading below. Secretary of the Army (DASA) for Marketing and Director, AMRG, is the principal advisor to the Secretary of the Army, Chief of Staff, Army, ASA (M&RA), and other senior Army leadership on Army branding, Army marketing, and marketing and accessions analysis. 2 Current Army Marketing Strategy A ‘Total Market’ approach. Continue Reading Army to exceed 2020 recruitment goals. Army Enterprise Marketing Office .