My sister-in-law, Brittany, would disagree , but, in my humble opinion, Tom’s Of Maine toothpaste is the B-E-S-T! It has a super clean, minty flavor and not that grainy, sugary taste that most toothpastes (that shall remain nameless) have. I think my brother may have introduced me to it many years ago and I have been hooked for as long as I can remember. It makes my teeth whiter, my smile brighter and my breath fresher… and… I have never had a cavity! Knock on wood! But, there is no need to be superstitious when using this fabulous, hard working toothpaste! Give it a try! OMG OBSESSED!